项目作者： valenserimedei
项目描述 ：
Welcome to the new era. One of the biggest challenges when studying the technical skills of data science is understanding how those skills and concepts translate into real jobs, like growth marketing. The main idea is to demonstrate how with Python skills you can make the best marketing decisions based on data. In this project, through Python, using packages such as pandas, I perform an analysis of marketing campaigns using machine learning, taking into account the different metrics such as CTR, conversion rate, or retention rate of each social network, to learn how to analyze campaign performance, measure customer engagement, and predict customer churn, to improve company's marketing strategy.
高级语言： Jupyter Notebook
项目地址: git://github.com/valenserimedei/Analysis-Marketing-Campaigns-with-Python.git
