Analysis trending advertising videos on Youtube

Note: this project was created exclusively for the presentation of skills.

This project was created for an ad agency to analyze popular YouTube videos and determine what content deserves marketing attention.
The interactive dashboard is made with Jupyter and Tableau and answers questions:

• Which video categories trended most often?
• How were they distributed among regions?
• What categories were especially popular?
• Were there any differences between the categories popular in the US and those popular elsewhere?

The project consists of 3 parts:

• Project Implementation
• Project Dashboard
• Project Infographic

Project Dashboard is published on Tableau Public. Link to the dashboard

Project Infographic is published on Google Drive. Link to the presentation

To run the pipeline script:
Define the target directory for saving files in the project section “3.3 Data Sources / Directories”.

The default is:
target_dir = ‘datasets/‘

Filename Requirements
requirements.txt / Package requirements

Please, pay attention:

Sometimes GitHub fails to render the .ipynb notebooks and you get the message “Sorry, something went wrong. Reload?”, etc when trying to view a .ipynb on a GitHub page. In this case, you can use a workaround.