The Added Value of User-Generated Content in Online Adult Entertainment
This GitHub project was created in the context of my Master Thesis for the program of Business Intelligence and Smart Services at Maastricht University.
In this thesis, I fill a gap in the academic literature by deriving the added value of user-generated content (UGC) in the online adult entertainment industry and by investigating the idiosyncrasies of this research context with regard to topic modelling and sentiment analysis using data from an online adult entertainment platform as well as YouTube comment data. Moreover, drawing on the significant predictive power of UGC on the popularity of online adult entertainment videos, I develop a data analytics dashboard which enhances the com-munication channels between content creators and users following strong ethical and legal guidelines, to answer the call for empowerment of independent creators in an inherently in-novative industry that is the one of online adult entertainment. This research thus provides a societal contribution just as significant as it sheds light on a field under-represented in the academic literature.
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#### Note: If your dataset already has an equal amount of rows for each comment per video, then you can skip this step