项目作者： hemantdpatil
项目描述 ：
Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.
高级语言： SAS
项目地址: git://github.com/hemantdpatil/Predictive-Marketing-Analytics.git
Predictive-Marketing-Analytics
Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.
