This project predicts if bank clients will subscribe a term deposit due to direct marketing campaigns.
This project predicts if bank clients will subscribe a term deposit due to direct marketing campaigns. There are 41,188 observations and 20 inputs.
bank client data:
1 - age (numeric)
2 - job : type of job (categorical: ‘admin.’,’blue-collar’,’entrepreneur’,’housemaid’,’management’,’retired’,’self-employed’,’services’,’student’,’technician’,’unemployed’,’unknown’)
3 - marital : marital status (categorical: ‘divorced’,’married’,’single’,’unknown’; note: ‘divorced’ means divorced or widowed)
4 - education (categorical: ‘basic.4y’,’basic.6y’,’basic.9y’,’high.school’,’illiterate’,’professional.course’,’university.degree’,’unknown’)
5 - default: has credit in default? (categorical: ‘no’,’yes’,’unknown’)
6 - housing: has housing loan? (categorical: ‘no’,’yes’,’unknown’)
7 - loan: has personal loan? (categorical: ‘no’,’yes’,’unknown’)
related with the last contact of the current campaign:
8 - contact: contact communication type (categorical: ‘cellular’,’telephone’)
9 - month: last contact month of year (categorical: ‘jan’, ‘feb’, ‘mar’, …, ‘nov’, ‘dec’)
10 - day_of_week: last contact day of the week (categorical: ‘mon’,’tue’,’wed’,’thu’,’fri’)
11 - duration: last contact duration, in seconds (numeric).
other attributes:
12 - campaign: number of contacts performed during this campaign and for this client (numeric, includes last contact)
13 - pdays: number of days that passed by after the client was last contacted from a previous campaign (numeric; 999 means client was not previously contacted)
14 - previous: number of contacts performed before this campaign and for this client (numeric)
15 - poutcome: outcome of the previous marketing campaign (categorical: ‘failure’,’nonexistent’,’success’)
social and economic context attributes
16 - emp.var.rate: employment variation rate - quarterly indicator (numeric)
17 - cons.price.idx: consumer price index - monthly indicator (numeric)
18 - cons.conf.idx: consumer confidence index - monthly indicator (numeric)
19 - euribor3m: euribor 3 month rate - daily indicator (numeric)
20 - nr.employed: number of employees - quarterly indicator (numeric)
21 - y - has the client subscribed a term deposit? (binary: ‘yes’,’no’)
Source: https://archive.ics.uci.edu/ml/datasets/bank+marketing